Saúda is one of the major loyalty programs in Europe with more than 2 million clients and about 4 million transactions per month in Portugal, processed in real time and integrated with 4 systems.
Challenge
Consolidating and easing the search of Saúda card data for Portuguese Pharmacies, transforming purchases into points for benefits, and ensuring better governance with quality information for the right users.
Technology Solutions
Implemented a Microsoft technology-based solution acting as a bridge between various data sources, providing essential elements for decision making, and allowing customers to convert purchase points into products or cash vouchers, with a mobile application for transaction information consultation and healthy living promotions.
